Modernism and post modernism are broad cultural trends that are current within art and society. Both existed together, and perhaps postmodernism was dependant upon modernism. It was a reaction too, or even a manifestation of unresolved modern tendencies.
1. Anti modernity_
A response to modernist fashion is anti modernism. The idealism and good taste has now become vulgar, radical, kitsch and garish. It is a combination of different styles drawn from different eras, costume, street wear, modern technology and new materials- bricolage. Post modernism, unlike modernist fashion, took a more deconstructive approach. Deconstructivist sewing, taking it apart, putting it back in a different way, different pattern making and cutting techniques, a less than perfect finish. Perfect symmetry is ugly, I always want to destroy symmetry’ – Rei Kawakabo. However anti modernism could be seen as self mocking the fashion industry- a pastiche, not taken seriously.
Yohji Yamamoto and Issey Miyake are examples of anti modernist fashion designers, creating garments that are unstructured and unfinished.
2. Revival Fashion_
Created through personal approach and individuality. Perhaps for people that do not want to become a clone and buy into the fast high street fashion industry. Its about re-contextualising imagery, being unique- bringing together different eras and styles.
3. Humour_
Post modernist fashion is expressive, so humour is an important theme. It allows fashion to not be taken seriously, and have fun with it- making a statement. Moshino's Barbie collection was a fun and exciting show, where the models brought the 'barbies' to life.
Leigh Bowery used fashion to challenge ideas about sexuality. During the 80s, he created his own image making his own clothes, combining historical costume with modern trends. It was ugly and blatant, a parody towards fashion. However there was a context behind the humour, suggesting you can dress how you want.
4. Technology and Materials_
Post modernism was perhaps all about challenging new ideas within fashion. It saw a great rise in the experimentation of new materials, such as pvc, wood, metal, plastic, glass. designers, always looking for something new and innovative, turned to technology to create digitally produced garments.
Hussien Chalayan created an LED dress, suggesting designers are embracing the technology and using it in a creative way within fashion
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