Thursday, 8 June 2017

CRITICAL APPRAISAL

PROFESSIONAL FASHION AND TEXTILE PROCESSES

CRITICAL APPRASIAL 

I am coming to an end of my degree, an exciting prospect but a moment I thought I would never achieve . It has been a struggle to say the least, as well as being one of the most valuable things I could have done to better myself. This is just the beginning, from doing this course I will have opened up so many more opportunities, and if I continue to push myself through social media, career pathway, and not giving up on myself and goals, I could potentially have my dream career. 

Even from Pre collection to Final Major Project was a massive jump. While pre collection taught me valuable skills such as setting up an exhibition, time management, skills and portfolio layout, FMP still crept up and jumped out at me. I feel it was a massive change because I was completely on my own- everything I did was a conscious decision made by me, which was very different- I was used to being told what to do next, how to tackle it and when it needed to be completed by. Of course I had the help from my tutors, which is perhaps where I fell down on- I didn't use their knowledge as much as I could. It was a shame, during pre collection I was using the space available and going in everyday, I was really positive, and the use of the space and resources reflected in my work, with me receiving a respectable grade. During FMP, I lapsed backwards and found myself unable to go into University everyday. I felt panicked and distressed when at uni, and it worked better for me to work from home. Of course I maintained the standard of work and completed the tasks, but I was unable to receive regular feedback.

The hardest factor for me was the time element. At the beginning, a time 
schedule was to be made. I created one, with ridiculously high expectations. My thinking at the start was to get everything done as quickly as possible, so I had time to spare to go back and re do. I soon found out this was not do able- portfolio in 2 days? I don't think so. But this mistake had to be made for me to realise how it would actually work successfully, and in a way where I didn't feel stressed. With my first attempt, because I wasn't completing the tasks as it was near impossible, I began to feel more stressed, and almost began to give up, not doing the work because I felt low about it, making the situation even worse. I was constantly pushing tasks back, forgetting things. A new time schedule was in order. To do this, I wrote a list of all the main things needed to be done, and allocated weeks for them. I then broke these weeks down into days and gave a more in detail frame of work (a step by step day plan), having a timetable each week. This helped no end. I had been reasonable with the tasks and the length of time- it was all about getting the balance right. For me, complete organisation worked with my frame of mind, and helped me complete my project.

I struggled with the research in projects before. I never knew where to start, how to research, what to do with it. I know there isn't a right or wrong, but I always feel in the dark. With my pre collection research, I felt it was sufficient, but with room for improvement. I had a good body of primary research, but perhaps needed to widen my sources, to ultimately make for a more interesting outcome. For my FMP, I delved deeper, researching texts, linked history rather than just the obvious pictures and existing collections. I wanted to to feel completely inspired, and at first the research excited and took over me. However I did begin to lose enthusiasm for it, and while I said I would constantly be annotating, questioning, linking the research to my work, I feel I slacked and my body of research could have been much more successful and interesting. 

My FMP was an extension from my Pre collection. It was a more focused approach, looking at hells angels and tattoos, which I had previously covered but not looked at in as much detail. The idea and inspiration of my FMP came from biker wear and the lifestyle of hells angels, contrasted with floral tattoos and a feminine element- masculine vs feminine. My collection ended up taking a completely different turn. From pre collection, I really enjoyed working with leather, and particularly painting on it. Originally, I was going to create a series of deconstructed jackets and printed tops, however as the project went on my ideas changed. Because I was on a budget, I couldn't afford to buy new leather, so the idea of vintage garments and second hand excited me. I combined vintage and deconstructed with pattern cutting and luxury fabrics, giving contrast between the outfits. This was a completely different way of working, and one I really enjoyed, as I have always been a fan of customising clothes, seeing what I can do to them, completely change them. I was used to the working method I had become so familiar with over the years at uni, research, drawing, design development, pattern cutting, toiling, and for the made garments this was still the same. But the deconstruction was a little different. There was no designing and technical flats before hand- I had an idea of what I wanted to create, and drew rough ideas, but I found it was more beneficial to go in with an open mind. The design process started from the moment I bought the garment- I had to envisage what the jacket or jeans etc could become. I started off by deconstructing t-shirts and playing around with ways of reconstructing, fabric manipulation, shape and silhouette. These gave me ideas on how to create my final deconstructed garments. 
I always struggle with sampling, I created toiles and analysed them, reconsidered them and made them to their best, but with actual sampling, I feel it always seems a little half hearted. I just needed more sampling, I had enough but perhaps if I had used my time more carefully I could have considered my options and tested different methods. 
As in pre collection, I included embroidery and painting. These featured heavily in all my outfits, as well as embellishments. The 3 elements together gave an amazing outcome, one that I was striking and worked together. I wanted the look to be all or nothing, so I crammed as much as I could onto every part of each garment. Key rings, eyelets, studs, string embroidery.
The deconstruction process was difficult. I was working with denim and leather, tough fabrics to manipulate. I was frustrated at times, especially when I didn't have a clear idea as to what I was producing. I felt at a loss, and when I felt like that it was hard to get anything productive done. However after talking to my tutors and discussing ways of making the garment successful, I found it easier. It helped by thinking of the silhouette as a whole, rather than individual garments. This then gave me inspiration as to where I would crop, take in, cut away etc. The most frustrating garment to create was the skirt. I had the idea of how I wanted it to look, But I just could not seem to get from jeans to final garment. What helped me overcome this was a working method. I looked at what I wanted to achieve and what I had infant of me, and worked a step method as to how I would get there.

The new fabrics I worked with were fairly pleasant to manipulate. Cotton, cotton organdie and vintage floral bed sheets featured, as well as ribbed silk. This was the hardest to work with, as it as loosely woven. It frayed an awful amount, and when I tried to hem or bind, it would pull away so I would have to unpick it and start again. The solution was to overlock all the raw edges so they didn't fray any more, and then do large double turns or bind the edge. I ended Up having to cut away a lot of the silk which I didn't account for in my pattern, however it didn't effect the overall look of the shirt. The material was great aesthetically, however not very practical. It took me a lot longer than anticipated to make the final shirt.

Pre collection I realised I did not have enough design ideas. I made sure I developed my designs a lot more and included different variations so I could see how the garments would look if I changed certain aspects. This really helped me realise a more considered line up.

I didn't leave myself enough time to complete my portfolio to the best standard for pre collection, and I feel this really showed. I gave myself a lot more time to complete this task during FMP, especially as this will be my telling point, and for once I am pleased with the outcome. I really liked my sketchbook pages, and the low key textural approach, so that featured in my portfolio, hopefully giving me an edge, something different. Of course I could have spent 10 more years on it, but for time I allowed I think it is successful. The clear perspex works well as it allows for an interesting front cover to show through. I found the technical flats difficult to produce as the garments were deconstructed, however I feel they were successful after giving it my best shot.


Overall FMP has been amazing. I am immensely happy with the out come especially of my garments, as I was so in the dark as to how they would turn out. I lost faith many times, regained it and have got to this point, where I am finally finishing my degree- the biggest rollercoaster I have been on. Of course there is room for improvement, exploration and development, and I have my whole life to work on that- I never want to stop learning new ideas, processes skills. I pushed myself throughout and I feel my final outcomes show. It was a collection of all my best skills and processes, a development from pre collection and an exaggeration of my on style- I stayed true to myself and what I enjoyed which helped me stay focused and motivated. So now I push myself even further to gain experience and land the career I dream of (easier said than done, but not impossible), showing off my work and talent.

Wednesday, 7 June 2017

BIBLIOGRAPHY

PROFESSIONAL FASHION AND TEXTILE PROCESS - EMILY IVES

BIBLIOGRAPHY FOR FMP

PRIMARY RESEARCH

  • Own leather jackets/ denim jackets
  • Own jewellery 
  • Own biker wear
  • Own motorbike

  • NEC Motorcycle Show Live
  • The Bike Shed London 
  • Copdock motorcycle show
  • Krazy horse 

SECONDARY RESEARCH

  • http://www.hellsangelslondon.com/
  • Witt-Paul, A, Crouch, M (2011) ‘Fashion and Philosophical Deconstruction: A Fashion in-Deconstruction’ in Fashion Forward
  • Gunn, D (2015) ‘The Vintage Showroom: An Archive of Menswear
  • ‘Sons of Anarchy’ TV series 
  • Thompson, H (1966) ‘Hell's Angels: A Strange and Terrible Saga: A Strange and Terrible Saga’

TREND RESEARCH

  • WGSN: The Denim Jacket SS18
  • WGSN: Womenswear AW 18/19 Future Trends

WORK OF OTHERS 


TECHINAL 

  • Gill, A (1998) ’Deconstruction Fashion: The Making of Unfinished, Decomposing and Re-Assembled Clothes’. Fashion Theory: The Journal of Dress, Body & Culture
  • Kiisel K. (2013). ‘Draping’. Laurence King
  • Prendergast, J. (2014) Sewing Techniques, London: Bloomsbury Publishing PLC 
  • Fischer A. (2009). Construction. ava 

MARKET RESEARCH


  • Liberty London: Elizabeth Ilsley 
  • Dover Street market
  • The Bike Shed London http://thebikeshed.cc/
  • Vetements x Levi’s 

CAREER GOALS

FUTURE CAREER DIRECTION

  • My future career direction is varied. I intend to work for a few months to earn and save some money, while searching for jobs in my chosen area. Ideally, and linking on from my FMP, I would like to start my own business within the lingerie field. I have always been interested in lingerie, and I feel it would be the next step forward developing from my collection. I would very much like to work for myself, I am self  motivated and strive for success. It would be a challenge but one I am prepared to tackle.
  • Another direction I would interested in is styling or trend forecasting. I feel throughout the course I have a keen eye for up and coming trends, and it is something I feel passionate about.
  • New designers will be an exciting opportunity, it may open doors to careers I hadn't even thought about, or internships. I am keeping an open mind. 

HOW TO ACHIEVE FUTURE CAREER GOALS

Starting a new business would take time, money and dedication. There are business grants/loans available, such as the Essex Growth programme http://www.nwes.org.uk/contracts/business-grant-support-in-essex/. Backed by the European Regional Development Fund, the Essex Growth Programme helps individuals establish new businesses and helps existing businesses to grow through an unrivalled package of business support. Confidential and impartial advice and support through a qualified team of business advisors
Guidance in formulating a solid business plan and financial forecasts
Discretionary capital grant-based support
Access to related programmes for further capital asset purchases and start-up costs

This scheme would be really helpful in setting up a business, it would include all the relevant information and support as well as a start up grant. Other useful things to consider before setting up a business would be business and management courses. There are many different courses available, some online, some short courses. www.openstudycollege.com/business_courses.html this site has many courses to consider, such as ‘starting your own business’ at level 3, which is broken down into monthly payments. These could be done in conjunction with working, so I can still earn money while studying

Starting my business, I would probably start with an online store. But its not jets about creating the business, marketing and advertising is a huge part of it-  I will need to push the company and get people talking about it. Instagram is a great way of getting the word out, and a link can be included in the bio to the shop, encouraging people to like, follow, share and buy. 
As I would be based online, I wouldn't necessarily have to relocate,  could work from home and travel when needed.

To make my business individual, I need to stay true to myself. I will cater to the target market but still with my take and style, following trends but in a unique way.



CV


UPCOMING EXHIBITIONS

Planning for these upcoming exhibitions is important to give the best possible outcome. They will be opportunities to promote my work, hopefully gaining industry contacts and possible career paths. So it is important to show my work off with an interesting and well thought out display- something that will catch eyes, make my work remembered.

From putting up my pre collection show and the Nicole Abbot award for Paul smith, that has given me valuable knowledge into what I can expect when setting up the degree shows.

Thursday, 1 June 2017

SOCIAL NETWORKING

INSTAGRAM – WORK/INSPIRATION ACCOUNT
ARTSTHREAD – UPLOAD PORTFOLIO, KEEP UP TO DATE WITH PORTFOLIO STANDARD
LINKEDIN – BUILD NETWORK, PROFESSIONAL IDENTITY

Social networking is a really important way of showing your work and skills to the outside world. The platform it gives enables many people to see the work, from all over the world. I have created accounts purely based for my professional career, to showcase my work and skills for future careers. 
Instagram is great for inspiration and posting pictures of projects and work. Although opportunities may be less common, it allows an appreciation base to form.
Artsthread is a great way of getting you portfolio and skills out into the world. Portfolios can be uploaded for potential employers, universities and students to see. It is also good to keep up to date with portfolio standards and styles.
Linkedin is a perfect platform to sell yourself and your skills. You are able to build a network and a professional identity, key to potential employer. It also allows me to apply for jobs focused in my area.